Radio

WPGU’s audience of young adults is establishing brand loyalties now as they move into their peak spending years. WPGU listeners are interested in mainstream alternative music, as well as local and indie music. Many enjoy attending shows in town, getting involved in the local entertainment scene and calling in to share their tastes.

We’ll help you make your ad as engaging as the music our fans love.

Share your ideas.

Talk about your goals, and we’ll find ways to connect with our audience.

Approve the ad.

We’ll write a script, record a voiceover, and mix with music — at no extra cost.

Craft your campaign.

Set your budget and dates, then be confident as people engage with your business.

Commercials

Radio commercials are available 24/7 in 0:15, 0:30 and 0:60 time slots. We can create the commercial for you, or you can submit your own audio!

Flashback Café

WPGU’s longest-running specialty show, the Flashback Café is a blast from the past during your lunchtime hour. From noon to 1 p.m., tunes from the 80s, 90s and 2000s rock the central Illinois airwaves.

Request Live

Our primetime weekly specialty show, DJs take song requests all hour via text. Not only will you be the show sponsor, but you’ll also be able to put a message in the text response listeners receive from the DJ.

Be heard.

Audio ads increase ad recall by up to 24%, compared to display ads.¹ Broadcasting a 50-mile signal, WPGU listeners are found on campuses and in communities throughout Central Illinois.

1. Nielsen Media Lab study (2017)

Restaurant of the Month

For the monthly price, plus a meal for two WPGU staffers, we’ll send two members of our staff to sample and record two 0:30 reviews to be played on air as WPGU’s Restaurant of the Month.

Illini Drive

Reach sports fans through WPGU’s exclusive coverage of Illini sports, weekdays from 6 to 7 p.m. The show features in-depth analysis of Illini sports, coach, and player interviews.

Can I Kick It

Can I Kick It is an alternative hip-hop talk show airing twice a week. Four superfans discuss the latest news and music from their not-so-mainstream artists. Every discussion is fresh, new and relevant.

Take it Away

“What is the best sport?” or “What makes the ideal vacation?” are examples of the abstract questions this show answers. The hosts encourage audience participation and interview C-U’s best, including bands, student organizations and entrepreneurs.

Illini Media Illinois

For 150 years, your advertisements have funded experiential learning opportunities for more than 15,000 University of Illinois students.

We’re happy to give back by offering discounts to local businesses, non-profits, University of Illinois departments and student organizations.

Get your discount

Your business’ brand will be amplified.

Award-winning designers, writers, photographers, videographers, and business strategists complete meaningful work at a modest price.

You’ll support students developing into leaders.

With 350 students currently involved, Illini Media has opened doors with real-world educational opportunities for 150 years.